Hello!

Ruban here 👋

A digital product designer with 5+ years of experience in crafting delightful experiences for B2B SaaS products.
I strongly believe that when you understand the domain(product+users) really well, most of the decisions are just common sense. I love the end-to-end journey of discovering user needs, aligning them with business goals, dealing with ambiguities and translating them into delightful experiences.
Solving complex workflows and Visualising data are my forte.
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Nov 2020   -   Present

Founding Designer
stealth-mode startup

Building the next-gen Observability and Business Intelligence platform.

Nov 2018   -   Nov 2020

Senior Product Designer, Freshworks

Led Analytics experience for all Freshworks products(8), enabling them to upsell with our new Unified Analytics offering and contributed Data Visualisation guidelines to Freshworks Design System.

Jun 2016   -   Oct 2018

Product Designer,
‍Zoho

Led Zoho CRM's mobile division, incorporating its web features to handheld devices for both the iOS and Android platforms.

Case studies

Scaling chart configuration pane for Freshworks Analytics
How a 400px pane changed the way Freshworks looked at Analytics.
Chart customisation for Freshworks Analytics
Enabling users to create visually appealing and flexible reports.

Blogs

Visualizing career flows of drivers in Formula 1
My first attempt in doing static Data Visualisation. Tried visualising the career flows of drivers in Formula 1.
Chart-first vs Data-first approach in designing chart interfaces
Working on building chart interfaces? Well, this is for you. Know which is the best approach for your chart interfaces.
Split your payments in Google Pay
Solving the problem of switching between multiple apps to pay and split payments.
Not a fan of lengthy case studies?
Well, checkout my sneak peak shots on Dribbble.
Dribbble
Thanks for dropping by ❤️